Global PDA University Webinar: Real Cases from Argentina, Mexico, Spain, and Colombia
The use of behavioral data in education is no longer a trend—it is a reality that directly impacts students’ employability. In the global PDA University webinar “Learning with Data: The New DNA of Education”, leading universities shared how they are integrating tools such as the PDA Assessment to guide their students in career orientation, leadership, and professional development.
Moderated by Admin Ramírez (Territory Manager, PDA) and Ana Valera Rubio (Head of People Analytics, PDA), the event began with a powerful statement: “Education is transformed when we integrate data and purpose. Today we will see it through real experiences from universities that are already impacting students and communities” — Admin Ramírez.
Speakers agreed that students’ behavioral profiles provide universities and companies with a strategic advantage: allowing them to anticipate behaviors, personalize guidance, and improve the transition to the labor market.
Below you can watch the full webinar video, featuring all the testimonials and real cases shared by the speakers.
Universities Applying Behavioral Data
The use of behavioral data in education is already generating real impact across institutions worldwide. In Spain, CEU San Pablo decided to include the PDA Assessment in the welcome pack from the very first day of classes, ensuring that each student begins their journey with a behavioral diagnosis to guide them. As Ángel Bartolomé, Vice Rector of Students, explains: “It is a tool that accompanies each student throughout their entire career and provides tutors and professors with a guide to orient them towards employability.”
In Argentina, different approaches show the versatility of the tool. At Universidad Torcuato Di Tella, the PDA is part of the Leadership Lab, where MBA and postgraduate students work on leadership and soft skills. Executive coach Andrea Nieves summarizes it: “We use the PDA as a map for students to identify their gaps and improve group collaboration.”
Meanwhile, the Universidad Nacional de Córdoba applies PDA with a territorial approach: analyzing behavioral profiles in communities to design academic pathways aligned with local productive needs. Marcelo Conrero, Pro-Rector of Territorial Development, defines it as “education for real employability, in time and territory.”
In Mexico, the range of applications is equally broad. Aliat Universidades, with more than 50,000 students, developed the Empléate y Emprende program, which connects behavioral profiles with job opportunities and entrepreneurial projects. As Yuriria Mijares explains: “Every employability and entrepreneurship path is backed by PDA, which allows students to take safe steps toward professional development.”
At the same time, the Tecnológico de Monterrey takes the tool into the corporate world, integrating it into consulting and executive programs. For Cristóbal Gaitán, the value lies in transformation: “Beyond detecting gaps, we aim to help organizations discover their potential with objective data.”
Finally, in Colombia, the Universidad CES uses PDA in the last semesters of study to prepare students for their transition into professional internships. As Wilmer Sánchez states: “It helps us predict behaviors and better prepare students to enter the labor market.”
The cases presented confirm that behavioral analysis is a competitive advantage for universities and organizations looking to improve employability, leadership, and retention.
At PDA, we provide scientific and validated tools that are already making an impact in more than 50 countries. If you want to bring these benefits to your institution, get in touch with our team.
