How do you approach strategic planning this 2022?

Do you know the importance of having a clear vision within an organization so that planning is strategic, effective, measurable and realistic? With these steps below, you will be able to differentiate and recognize which are the paths that really work and thus you will reach your objectives faster.

Strategic planning is the process in which organizations focus their efforts to identify actions, purposes and achievements for the next year or for a given period, it allows us to make decisions about objectives, definition of goals, budgets and monitoring indicators.

Are you leaving your organization’s goals adrift? The lack of strategic planning leads to improvisation and this, in turn, can generate confusion, errors and inconsistencies. Remember that it is necessary to have a defined plan that contributes directly to the business model, that seeks to strengthen its expansion, training, conversion or improvement of results processes.

For the consulting firm specializing in training and development processes, Spira, these lines are more an invitation to keep in mind the strategic planning as the path that will allow you to define and achieve the objectives in your organization, and thus have a clear vision in the short, medium and long term that will lead the actions and achieve cover the different fronts of action or solutions of your organization and their respective key indicators.

Is setting goals the solution? No. It is not a matter of making a long list of objectives, but of understanding in depth the reason for those goals and committing to the steps to achieve them, connecting the purpose of the organization with the work done by the collaborators, after all, they will be the determining factors in the process.

How to put it into practice?  

When talking about strategic planning, one of the first steps is to identify the field of action of your organization, that is, to analyze your Stakeholders to know their needs, expectations and

actions that allow you to influence the final customer. It is also important to think of the organization’s collaborators as Stakeholders since they contribute to the execution of strategies and customer expectations, therefore, it is important to take into account training processes and achievement orientation in order to have trained personnel who are always at the forefront.

It is important that your strategic planning is closely aligned with your organizational identity that will help your brand values are present and are transversal throughout the strategic planning always showing the differential of your brand.

We advise you to make a SWOT analysis or scope analysis that will allow you to concentrate your efforts in identifying weaknesses, opportunities, strengths and prevent threats.

It is important within your planning to design a strategic map that can be oriented in four pillars: financial, market, internal, training and resources.

Indispensable to attribute to your strategic planning some objectives and strategic indicators that will allow you to evaluate your strategies, you can define clear goals, for this you can use the SMART model, a theory of management by objectives with 5 pillars.

Define and execute your action plan: If your strategic planning is periodic or annual you must have a schedule that allows you to execute and implement step by step with a north that allows you to measure under clear indicators, this will help to identify which strategies within your plan are working better and which ones you should rethink.

Remember that for all these organizational processes SPIRA is a strategic ally that can help you define the KPI (indicators), the design of training strategies, generation of productive habits and most importantly help you align your entire strategy with the objectives of the organization.