{"id":24539,"date":"2019-05-20T11:47:00","date_gmt":"2019-05-20T14:47:00","guid":{"rendered":"http:\/\/blog.pdainternational.net\/?p=24539"},"modified":"2022-05-16T11:48:52","modified_gmt":"2022-05-16T14:48:52","slug":"the-3-basic-ingredients-of-transparency","status":"publish","type":"post","link":"https:\/\/blog.pdainternational.net\/en\/the-3-basic-ingredients-of-transparency\/","title":{"rendered":"The 3 basic ingredients of transparency"},"content":{"rendered":"\n<p>Earlier we spoke about <a href=\"http:\/\/blog.pdainternational.net\/en\/transparency-as-an-organisational-value\/\" target=\"_blank\" rel=\"noreferrer noopener\">transparency as an organisation value<\/a>. Now is a good time to understand what is required for an organisation to be considered transparent.<\/p>\n\n\n\n<p><strong>Internal Communication<\/strong><\/p>\n\n\n\n<p>Firstly, we know that internal communication works as a tool to exert transparency. Furthermore, it is the solution to any uncertainty of who works with and for the company, and it promotes a positive work environment.<\/p>\n\n\n\n<p>Being transparent with our work team is key. Naturally, we will always share certain information in an \u201cintimate\u201d way before making it public; it\u2019s ideal that all communication be channelled from the inside out. For this reason, it is a process that, to the extent possible, companies must standardise and automate in order to enjoy its benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create a sense of belonging<\/li><li>Increase the team\u2019s motivation and commitment<\/li><li>Manage different professional profiles and personalities in order to make the most of them in benefit of the group and the organisation<\/li><li>Keep information up-to-date in company operations<\/li><\/ul>\n\n\n\n<p>It\u2019s not about having everything all the time, but rather about reporting important facts, be it achievements or defeats, so that the team can celebrate or make improvements, and so that all employees are a part of this.<\/p>\n\n\n\n<p><strong>External Communication<\/strong><\/p>\n\n\n\n<p>While internal communication focuses on facilitating the flow of information within a work team, external communication aims at improving the brand\u2019s image and nourishing relationships between the organisation and consumers, providers, shareholders and the population in general.<\/p>\n\n\n\n<p>For an organisation to be perceived as transparent, there must be coherence between the internal and the external, since there is nothing more damaging to a company\u2019s image than the feeling that it is can\u2019t be trusted.<\/p>\n\n\n\n<p>On this matter, Mar\u00eda Luisa S\u00e1nchez, author of <em>La Informacion Especializada En La Gesti\u00f3n De Crisis<\/em> [Specialised Information in Crisis Management], defines external communication as \u201cthe process that is established between the company and the gamut of public opinion, in order to report on different aspects of company life that could affect or be of interest to society in general.\u201d<\/p>\n\n\n\n<p>It should be noted that external communication doesn\u2019t only aim at offering information to stakeholders, but rather must be conceived as a two-way street of sending and searching for information. Therefore, it should not be seen as an easy task.<\/p>\n\n\n\n<p><strong>Honesty<\/strong><\/p>\n\n\n\n<p>Lastly, we cannot fail to mention the value of honesty as the essential ingredient of a transparent organisation. On this matter, we talk about acting under the premise of having nothing to hide, and that we must always do the right thing.<\/p>\n\n\n\n<p>Therefore, it\u2019s about being ethical at all times, acknowledging our mistakes and drawing upon that, not delegating responsibilities to others when they are our own, not appropriating the company\u2019s goods or capital, and always reporting any fraud that has been committed in relation to the company as soon as we become aware of it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cultivating transparency as one of the values at your organisation will make <strong>your employees your main advocates<\/strong> and will also help boost your image on a massive scale.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Earlier we spoke about transparency as an organisation value. Now is a good time to understand what is required for an organisation to be considered transparent. Internal Communication Firstly, we know that internal communication works as a tool to exert transparency. Furthermore, it is the solution to any uncertainty of who works with and for the company, and it promotes a positive work environment. Being transparent with our work team is key. Naturally, we will always share certain information in an \u201cintimate\u201d way before making it public; it\u2019s ideal that all communication be channelled from the inside out. For this reason, it is a process that, to the extent possible, companies must standardise and automate in order to enjoy its benefits: Create a sense of belonging Increase the team\u2019s motivation and commitment Manage different professional profiles and personalities in order to make the most of them in benefit of the group and the organisation Keep information up-to-date in company operations It\u2019s not about having everything all the time, but rather about reporting important facts, be it achievements or defeats, so that the team can celebrate or make improvements, and so that all employees are a part of this. External Communication&#8230;<\/p>\n","protected":false},"author":2,"featured_media":24051,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[257],"tags":[],"class_list":["post-24539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.pdainternational.net\/en\/wp-json\/wp\/v2\/posts\/24539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.pdainternational.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.pdainternational.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.pdainternational.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.pdainternational.net\/en\/wp-json\/wp\/v2\/comments?post=24539"}],"version-history":[{"count":1,"href":"https:\/\/blog.pdainternational.net\/en\/wp-json\/wp\/v2\/posts\/24539\/revisions"}],"predecessor-version":[{"id":24540,"href":"https:\/\/blog.pdainternational.net\/en\/wp-json\/wp\/v2\/posts\/24539\/revisions\/24540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.pdainternational.net\/en\/wp-json\/wp\/v2\/media\/24051"}],"wp:attachment":[{"href":"https:\/\/blog.pdainternational.net\/en\/wp-json\/wp\/v2\/media?parent=24539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.pdainternational.net\/en\/wp-json\/wp\/v2\/categories?post=24539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.pdainternational.net\/en\/wp-json\/wp\/v2\/tags?post=24539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}