Internal communication refers to the use of this process to systematically influence the knowledge, attitudes and behaviours of organisation members, encouraging their participation.
According to the staff database, effective internal communication is a tool capable of:
- Leading to a 40% increase in customer satisfaction;
- Achieving an increase of up to 30% in profitability; and
- Being responsible for up to 36% of the overall performance of a company.
Nowadays, talking to teams is no longer in the background. In fact, the development of internal communication strategies is considered a key role that inspires and aligns the entire organization.
What is an internal communication plan?
A good internal communication plan is a roadmap that provides a clear guide for communication with employees. It is focused on:
- Informing employees about the objectives of the organization or a specific initiative;
- Allowing them to take measures according to circumstances, reality or changes; and
- Providing them with all the information to help them achieve those objectives.
Enhance internal communication through feedback
This plan will keep the team focused through constant feedback. It is important to note that one of the most common errors in the process of developing internal communication is the confusion between information and communication. The difference is quite clear: while information consists of the transmission of messages, communication needs a response from the receiver.
Internal communication audit or monitoring
The correct application of the internal communication audit allows for correction of dysfunctions in communication and their underlying causes, enhancing the contribution to the company’s final objectives.
The audit is useful to:
- Show the whole picture: how communication is happening and how it should happen
- Review internal communication practices
- Detect faults in the message transmission process
Bear in mind: effective communication allows us to trace an exact path towards the fulfilment of the organisation’s objectives.